FAQ
QUE: The first thing I need to understand is how to create a landing page. If it involves any kind of programming, then I am unlikely to be able to do it. If not, then I need to have it explained very simply and clearly.
What Is a Landing Page?
In online marketing, a landing page is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement.
A landing page can be your homepage (for example – Https://EnglishTalk.us/), or another page within your taxonomy (for example – Https://EnglishTalk.us/signup), or it can be a standalone page created for a specific campaign, sale, or product.
In your own case, we will be using Https://EnglishTalk.us/signup
A landing page is sometimes known as a “lead capture page,” “single property page,” “static page,” or a “destination page.”
A website’s homepage is the introductory page of that website, typically serving as a table of contents for the site. An example of a homepage is Https://EnglishTalk.us/.
A web page is a simple document displayable by a browser. Such documents are written in the HTML language.
A web page can embed various types of resources such as style information to control the look-and-feel of the page, videos, and any other resources that you want to list on a website through a web page.
Why do you Need A Landing Page?
You need a landing page to capture specific corporate leads that you will nurture until they sign up for your service.
The goal of a remarkable landing page is to increase conversion rates to reach your marketing or business growth goals. You need to design a landing page that gives your customers what they want.
Do you need to be a Developer to Create A Landing Page?
No, you do not need to be a developer to create a landing page. All you need is to follow the instructions in the video and articles, and you will do just fine.
Benefits of Effective Landing Pages
The landing page benefits your business by growing your email list of potential contacts that turn into paying clients.
Landing pages directly support your business goals and allows you to reach more clients. Landing pages increase conversions, generate data that help you understand your customer, and improve your brand awareness.
What is the Difference Between a Landing Page and a Homepage?
When it comes to a landing page like https://englishtalk.us/signup vs. a homepage like https://englishtalk.us/, people often get confused.
It all comes down to how they find your page and why the page exists. Remember that your landing page will exist to capture leads that you will nurture until potential customers sign up for your service.
In other to create your landing page, you need a free account with MailerLite – https://www.mailerlite.com/. You can also use other free service providers. Still, I prefer MailerLite.com because it has adequate resources for learning about landing pages.
Click here –> How to Create a Landing Page: 13 Steps (with Pictures) – wikiHow to read about creating a landing page. It was written by an English teacher named Jack Lloyd. Take note of the references as well.
Click here –>
and here –>
to watch videos about how to create a landing page (I could not have explained it better than it has been presented).
QUE: Once I have been able to understand how to create it, I need to know exactly what I should put on it. Exactly what it needs to say specific to my targets and goals.
The first video explains what you need to put on the landing page. You should use some of the scripts that I sent to you from the template.
Whatever you chose to write on the landing page, make sure that it speaks directly to the potential client about how you can help them.
It is all about the potential client. It is all about why you created the English courses and how you intend to deliver what you promise.
What do you have to offer? How can it benefit the visitor? Put yourself in their shoes and answer the set of questions. Put the answers together, and you will have the perfect script for your landing page.
QUE: You said I had to make a mini eBook. Why?
Yes. You need to write a mini eBook to tell your potential clients why they should patronize you and the benefits of signing up for your “exclusive tutoring service.”
The mini eBook is like a lead magnet that draws the type of crowd that you need into your email list bucket, so to speak.
What does this need to say?
Suppose you are asking what the eBook needs to say. In that case, you should take some words from your website. According to your website, you target a small group of students who really need the service of business English, IELTS/TOEFL preparation.
Also include conversational English, job interview preparation, accent reduction, pronunciation and intonation improvement, grammar and vocabulary review/expansion, help drafting and sending emails.
Do not forget to include reports or presentations, assistance writing/updating / correcting/modifying resumes, creative writing, medical vocabulary, and American or British English.
You need to create that mini eBook that will describe how you intend to provide the listed services. The same thing applies to your landing page. It must say exactly what you promise to deliver as written on your website.
How do I create one?
You can create an eBook by simply typing about how and why your potential customers should sign up for your service. What would they benefit from your service?
How you intend to provide the service listed on your website? Once you are done typing, simply save your typed project as a PDF file and keep it in a dedicated folder to send to your clients when needed.
Create a dedicated folder for this purpose.
To create a mini eBook, you need to have access to Microsoft Word and a FREE Canva.com account (you need it to put the graphics together).
What does this sentence mean? “Use free reports to entice visitors into giving you their emails in exchange for a piece of free information.”
Remember that getting money from a client includes more than just telling them why they should pay. You should let them feel comfortable with you.
Humans are naturally hesitant to part with their money but are greedy and love to take advantage of everything (Dr. Michael Laitman), including free reports like those you are about to create.
The FREE mini eBook gives potential customers something for nothing (except for their email address, phone number, the best time to call, etc.).
Through the mini eBook, you will connect with the reader and show that you really care about what they need.
I hope you get the picture of what I am trying to say.
To the client, they feel that they have taken advantage of you by getting a mini eBook from you for FREE by paying nothing. Still, in actual fact, they have given you their complete contact information to call them and follow up.
The potential clients have indirectly paid their email, phone number, and other contact information to call and follow up.
Remember that others like you provide the same service, so why should the client subscribe to yours? The mini eBook will explain the “why,” as well as the benefits of subscribing to your service.
I am not able to pay my developer more fees to create landing pages.
You do not have to pay anyone. It is effortless to accomplish without technical skills. Simply point and click the mouse.
In addition, I offer a large number of courses and plan to add a few more. So it is pointless to create landing pages for each course I offer.
I have been an internet and digital marketer for more than fifteen years. In all my years of experience, I have noticed that creating different landing pages for separate courses brings more students than putting all the courses offered onto a single page.
The short answer is that creating separate landing pages for each course will be your best option, but the final decision is yours.
It would be better to promote the business English page but then also mention that other targeted courses are available, either as an alternative to or supplement to the business courses.
Yes, you can promote the English business page and tag other pages as you deemed fit.
The following sentence doesn’t make sense because there’s a typing/grammar mistake.” These landing pages will allow you to collect the visitors’ emails to your website you are your LinkedIn profile.” What does it mean?
The above sentence simply means that the landing page that you are about to create will allow you to collect in-depth information about the potential client that signs up through your LinkedIn profile.
See how to create a LinkedIn company/service page below. The landing page that you made will be an essential part of that page.
Where am I putting the links to my landing page?
See step 3 above and locate where you will put the company or your website information. Copy the template that I sent to you and paste it in your about section.
You can watch the video below about how to add the landing page and your website web links to your LinkedIn profile.
Also, this video is useful
And this
QUE: How do I attract interest so that people visit the landing page?
Once you have completed your LinkedIn profile and your company’s page, as shown above in the image attached, start to build a follower and employee base, and post regularly to establish your presence.
Share unique content frequently with target audiences. Use this link https://www.linkedin.com/company/setup/new/?src=re-other&veh=edify.stukent.com%7Cre-other to create your company’s page.
QUE: How can I specifically target potential students in the countries I stated I wanted to reach? (Japan, Hong Kong, Europe, etc.)
Once you have created your company’s page, use the tool https://business.linkedin.com/marketing-solutions/linkedin-pages/showcase-pages to showcase your website. Showcase what you are currently offering to those from Asian countries or any country of your choice.
QUE: How do I “capture the email from people signing up on the landing pages”? What are they going to sign up for with an email on the landing page? How do I receive their email address?
Refer to this video ->
QUE: You say I should use Rapportive to find out information from email addresses. Firstly I do not use Gmail.
Since you do not use Gmail, then you cannot use Rapportive free version. Rule out this option as it is merely an extra step that is not necessary.
We can work around it. Here are alternatives to using Rapportive Chrome Extension – https://blog.cloudlead.co/rapportive-alternatives/
Secondly, even if I set up an account, I do not understand how Rapportive works. How does it give me information about someone? Can you please walk me through a video tutorial of how to use Rapportive, preferably without using Gmail?
Do not worry about Rapportive anymore. Read this article about the alternatives to the Rapportive extension https://blog.cloudlead.co/rapportive-alternatives/
What does this mean? “There is no need to go crazy about the information required, but you should aim to fill out the information for at least 100 different people.”
I referred to the type of information you can extract from the email addresses you successfully capture from the landing pages.
Can I record the information using something easier than Excel?
At some point, you will need to export all the information that you gather from the landing pages to an Excel sheet for processing (separate the emails into different categories).
What does the field “email subject” mean in the Excel image?
It means the email subject you sent to your potential clients when you sent the free mini eBook.
Why would I send someone an email saying, “5 Ways to increase your social media presence”?
That was just an example – Yours should or may read “5 Areas Where We Can Help you to Improve in English.” Be creative with ways to draw the potential student’s attention to sign up for your private tutoring.
How can I get enough people to visit the landing pages to get 100 email addresses?
Once you follow my instruction, you will get more than 100 people to visit your landing page. LinkedIn Showcase Pages are a few ways to attract visitors because each showcase page will highlight what you teach. For example.
Amazon.com has twelve LinkedIn Showcase pages dedicated to each service that they provide. https://www.linkedin.com/company/amazon/.
Showcasing your page using LinkedIn showcase is one of the few ways to attract the right type of people.
Where does their name and information come from? How does Rapportive get these details?
Yes, Rapportive extracted the information so that you can use it as you deemed fit.
Why would I send someone an email asking what they are struggling with and what they do for a living? Wouldn’t it be better to ask, “what aspects of using English as a non-native do you find most difficult” and “how do you use English in your professional life”?
I agree with your decision to ask what aspects and how to use English in their professional life. Sounds great!
Why would someone even respond to such an email?
Because you would already build an understanding from nurturing them with constant information about why they should trust you and subscribe to your service. That is the purpose of creating continuous posts on LinkedIn and sending emails once a week to the contacts that you got from your landing pages when they took the bait of downloading the free mini eBook.
Yes. The eBook is a bait to collect names, emails, phone numbers, and company information.
Won’t they ignore it as pointless spam? What else am I meant to say in the email? Just hi there, here are some random questions for you?
No. They would not ignore your message because they voluntarily gave you their information to build a rapport on how you can best assist them once they signed up on the landing page.
What do you mean create a post on LinkedIn? Am I writing it as a post or an article? There are 2 options to compose text on LinkedIn.
Kindly read this article https://www.linkedin.com/help/linkedin/answer/434/post-and-share-content-on-linkedin?lang=en
How do I know what keywords are relevant to my courses?
Use Google AdWords planner at https://ads.google.com/home/tools/keyword-planner/ to research for the words that you need.
What does this mean: Aim to target keywords that get more than 400 monthly searches, but less than 10,000 because it will take longer to rank on some of those higher volume keywords right away on LinkedIn.
Watch this video to learn how to use Google Ads Planner to do keyword research.
It means that you should research the most searched keywords about private tutors and chose the top 10 that stand out to you. Choose the top 10 relevant keywords to target and write in-depth information about it from your filtered list.”
How do I know how many searches a keyword gets? What does it mean to target a keyword? You say choose 10 keywords but then say write in-depth information about the keywords from your filtered list.
Refer to this video
This makes no sense at all. Am I writing 10 articles?
Yes, you are writing 10 articles based on the top 10 keywords about private tutoring
One article using 10 keywords.
No. One article will be generated from one keyword. 10 top keywords = 10 articles.
What filtered list?
The filtered list is your top 10 keywords from a sea of keywords generated using Google keyword planner.
What is the topic of the article supposed to be about?
The topic is going to be about each keyword
Should I use hashtags?
Use the top 10 keywords as hashtags as shown in this video
And this video
As you may or may not have noticed that hashtags help followers find posts about a particular topic of interest and will make your brand more searchable on all social media platforms. Your aim is to use the hashtag to help individuals find your company online and be aware of any conversations happening around your target niche.
Use https://hashtagify.me/ to find the most trending hashtags and to amplify your hashtag strategy.
Are these different than using keywords?
Keywords and hashtags carry the same meaning. They are simply used differently.
How do I choose the right hashtags?
Use the top 10 keywords as your hashtag. Keywords and hashtags are used interchangeably
You have written a lot of calls to action. Which one should I use?
You can use any one of the calls to actions
There are too many to make any sense in a single article.
Try not to get overwhelmed with the information. We will take it one step at a time.
Personally, I feel that the following line would work best:
The perfect time to learn about Business English is “now” to take advantage of the growing demand for international transactions through web interactions!
Put yourself in the global driving seat with an improved knowledge of business terms, vocabulary, and expressions”.
What is a transcribed video? Where do I add the video? As a post? As an article? On my profile page? Is this the same video you refer to in the second guide?
The script basically says exactly the same thing that my summary says. What is the point in saying exactly the same thing? What does this mean: “Leverage the power of popular keywords with hashtags.”?
How do I choose the best hashtags? Should they be different than the keywords referred to previously? Do I use hashtags for the video?
Do I put a link to my website with the video? Or a link to the landing page?
Yes. The link should be inserted at every opportunity that you get.
On the last page of the first guide, you say, “send a coupon that provides the solution.” What??? What coupon?
You should create a 5-10 % off deal for the first 10 clients that signs up. People love incentives.
Send by email? By LinkedIn message?
Yes. You’ll send the coupon or deal by email.
You also say include a call to action in a post that leads people to my landing page.
Yes.
But I thought the landing was the first step to harvest email addresses?
Yes. It is the first step, and you need it inside the pages and send it to every person that makes an inquiry about what you do.
So, where does the landing page fit into the process? At the beginning or at the end?
It fits both at the beginning and at the end.
You say, “create posts.” Is it one article? One post? Several posts all saying exactly the same thing but trying to advertise each of my different courses?
Kindly refer to this article https://www.linkedin.com/help/linkedin/answer/434/post-and-share-content-on-linkedin?lang=en
It is really important to realize that the main course I want to promote to people on LinkedIn is the business English. The others are to keep some of those students remaining as regular students longer-term but there is no point in trying to promote all my courses equally.
Simply use the landing page and focus on the main course.
Profile Update Questions:
You say I should write a headline. Where does it go? Underneath where my name is, in place of “Owner/Tutor English Talk”?
Put it underneath where your name is located.
Why would I put “hundreds of satisfied clients” there? Wouldn’t it be better to just use this: “Corporate Trainer English Teacher | Specially designed Business English courses for the busy corporate professional.”?
You could use that also.
Does the summary go in the “About” section?
The summary goes under the About section.
Here is what I think would read well: – It sounds Great! I am sure that it will command authority in your field.
I have been tutoring ESL to adults online for 2.5 years and a teacher of English and other subjects to both adults and children for more than 17 years. I specify in Business English courses for the busy corporate professional.
Learning English can give you unlimited business opportunities and connections for those aspiring for employment and business in the United States and other English-speaking countries.
My experience and teaching style has helped focused non-English speaking corporate individuals, and business owners increase their English language skills exponentially.
The English language is a universal currency that directly impacts how efficiently you do business and interact with partners worldwide, especially in the U.S.A.
See the feedback from satisfied non-English speaking corporate nationals below. Let me help you achieve your language skills by signing up for my specialized classes.
Click this link to get started -> https://englishtalk.us/courses.html.
Perfect!
‘Maria is a language magician! She is really patient and helpful! I really improved my English level not only in sentence structures but also in spoken skills. I believe everyone could learn a lot from her, highly recommend!!!’
‘I’m so glad that I found Maria, she is a really great teacher. I appreciate our lessons because they are well-planned, interesting, and always based on my needs.’
‘Maria is a fabulous teacher. She helped me prepare for a job interview in English, improve my speaking skills and gain self-confidence in just a few lessons. The lessons are so funny with Maria that time goes too fast! I recommend her 100%!’
‘Maria is not only a professional tutor and high-level specialist, but she is also a great person. I like her style of teaching – she notices your weakest points and knows how they could be fixed. And at the same time, Maria understands your goals and help you to achieve them.’
Great!
You say that the message templates are to send after “sign ups.” What exactly have they signed up for?
The free eBook from your landing page.
If they have downloaded an eBook, didn’t that come from the landing page? And the landing page gathers their email address? So am I sending these messages as emails?
Yes, it came from the landing page. First, you will be sending the messages as emails. Then you will call them from the phone number that you collected when they downloaded your eBook.
Because I thought that after gathering the emails from the landing page, I was supposed to send them an email survey asking about their struggles.
Yes. You could do that as well. It is all part of building a connection with your potentials customers.
So what are these messages supposed to be for? It just totally contradicts what was advised in the guide and is really confusing.
You are not sending direct messages through a chatbot. You are sending real email messages to get to know your clients.
Are these messages for sending on LinkedIn? If so, how did I get their profile details?
I got their profile details through the tool called Rapportive. Many other tools will give you the same harvested information from the client’s profile.
Please can you clarify what should be sent and when and via what medium?
You should send emails, not messages through a chatbot.